Key Deliverables
Strategy
- Multi-region content architecture and URL strategy
- CMS schema design for three business divisions
- Content migration planning from legacy properties
Design
- Unified brand system across all divisions and regions
- Responsive layouts for corporate, recruitment, and community pages
- Service-specific landing pages with clear conversion paths
Development
- Gatsby static site generation with Sanity CMS integration
- GraphQL-powered content queries for regional and divisional content
- Region-aware routing and content switching
- Community impact section with charity initiative pages
- SEO optimisation with structured data for each region