Key Deliverables
Product & Strategy
- Conceived and defined the product vision targeting NZ e-commerce sellers
- Identified key tool categories based on market research and seller pain points
- Designed a zero-friction, no-sign-up user experience to maximise adoption
Development
- 10 purpose-built tools across pricing, shipping, SEO, and utility categories
- Server-rendered Next.js application optimised for Core Web Vitals
- Full internationalisation pipeline supporting English, Chinese, Māori, and Korean
SEO & Promotion
- Content strategy with rich FAQ sections and educational guides per tool
- Technical SEO implementation including structured data and meta tag optimisation
- Ongoing promotion and organic growth strategy for sustained discoverability